Tag Archives: non-fiction

The Art of War

I finally got around to reading The Art of War by Sun Tzu (free at Feedbooks) even though a copy had been sitting in my bathroom for probably years now. Although now that I think about it, I’m not much of a bathroom-reader. But maybe I should be? Think of all those minutes wasted not reading…

Art of War did not disappoint. It’s amazing how a Chinese military treatise from the sixth century B.C. still sounds absolutely relevant and wise. And not only that, it’s applicable to so many aspects of life, particularly business or even just general life goal-setting.

If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.
(Location 120-122)

He who can modify his tactics in relation to his opponent and thereby succeed in winning, may be called a heaven-born captain.
(Location 241-242)

I did find it interesting that an entire chapter (the last) was devoted to the use of spies. Today, as far as I know and with the exception of literature/films, espionage is for the most part looked down upon and/or illegal.

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Open Veins of Latin America

So Chavez gave President Obama a book about Latin American history, Open Veins of Latin America: Five Centuries of the Pillage of a Continent by Eduardo Galeano. So you can guess who the author blames for much of the problems of Latin America today, and also what Chavez is trying to say to Obama.

So naturally, I want to read it!

It’s quite inexpensive actually, only $12.24 paperback. But what’s notable is that it wasn’t a very well-known book. Perhaps among people who specifically study the history of Latin American politics and economy it might be important, and from what I’ve heard it’s very well-written and engaging. But since Obama received the book, its sales on Amazon have SOARED! Jake Tapper was recording the book’s success based on Amazon ratings and it started out at #54,295 before the story went to press, and now it’s at #7, as of the time I’m writing this entry. That’s incredible. I feel like that’s not even necessarily a comment on politics; it just shows how absolutely viral messages can be on the Internet. Wow.

But that wasn’t the main point of my blog. I wanted to complain, as bloggers should1, that it isn’t yet available for the Kindle! Help meeeee and click on the “I’d like to read this book on Kindle” link on the product page!

1 I’m kidding. Sort of.

Advertising 2.0: Social Media Marketing in a Web 2.0 World

That’s right, I’m reading a book for school. Imagine that! It’s weird, I rarely read entire books for coursework because most of my classes are Diplomacy and we read more articles and parts of textbooks than we do whole books. Same goes for my Spanish and French classes, except for the semester I took Twentieth Century French Literature. Anyway, I’m reading a few books for my thesis and luckily I’m able to save a few bucks by buying these books for the Kindle 2. They’re mainly books about Internet technologies and the like so they’d better be available for the Kindle or else I’m calling foul!

First is Advertising 2.0: Social Media Marketing in a Web 2.0 World by Tracy L. Tuten. The main thesis as far as I understand from what I’ve read so far is that advertising is a whole new game because of the Internet, especially because of the new Web 2.0 technologies. Clearly this is the sort of stuff that interests me, since I chose to write my thesis on it, but I think it’s something that people should know about if they want to succeed, even if it’s for personal success or for advocacy purposes. I’m writing about how Web 2.0 technologies can help non-governmental organizations in their efforts, focusing on human rights NGOs. I think it’s a super efficient, totally legitimate way of spreading information and encouraging grassroots action, comparing NGO work to the political and business models of “campaigning” and “marketing”. So far I think this book is probably a great resource for my thesis!

P.S. That’s why I was asking about Kindle citations earlier! And it seems a lot of people are looking for answers too because a lot of people reached my blog by searching for “kindle citations”!